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Google’s 200 Ranking Factors: The Complete List (2022)

Have you ever wondered what methods do your consumers use to discover you? 

Well, if you don’t know yet about google ranking factors, then I have the answers for you!

The answer lies in ease for today’s business world: where everyone has gone online. 

Now, the consumers use search engines to reach you, rather than the traditional word of mouth.

But then again, do you know where are you ranking in terms of search results? Probably not!

Also, do you know what other businesses are doing to land up in the top search results?

While paid search advertisements are an excellent method to get instant visibility on Google, you should also concentrate on improving your organic results.

You can enhance your visibility by having a solid presence in both paid & organic search engines.

No matter what sort of business you operate, having visibility on search engines is essential to attract consumers and generate more money from your company.

Also, now different algorithms are used by Google to land you in the first place. And these are in hundreds!

I am pretty sure that you might not have paid attention to it earlier, as you were too occupied in the course of your regular business. 

Now I am here with all the fundamental algorithms and search tactics to help you grow your business and outshine within the competition.

Let’s dive into these algorithms to know better about them:

Domain Factors

1. Domain Age: To put it another way, they take advantage of domain age. However, it isn’t crucial.

domain age checkers cta2. Keyword Appearance in Top Domain: Having a popular keyword in your domain name will no longer provide the SEO edge as it once did. However, it is still a point of relevance that can be counted in.

3. Keyword as First Word in Domain: A domain name that begins with a target keyword has a particular advantage over other sites.

4. Length of domain registration: According to a patent:

"Valuable and legitimate names are typically purchased in advance, whereas the illegitimate and irrelevant domains are hardly used for more than one year. As a result, the expiration date of a domain may be used to predict its legality in the future.” so it is better to be considerate while stepping in here."

5. Keyword in Subdomain: According to the view of Moz’s expert panel, including a keyword within the subdomain name is a sure shot way to help you with rankings.

6. Domain History: A site with shaky ownership may request Google to “reset” its history, thereby removing any links pointing to it. In some instances, a penalized domain’s penalty may be transferred to the new owners also).

domain history checker

7. Exact Match Domains: Exact and copied Domains might provide you a slight advantage. But keep in mind that if your EMD is a low-quality site, it will be vulnerable.

emd

8. Public vs. Private WhoIs: If you have private WhoIs, it might indicate that you have anything to conceal. Having whois privacy enabled isn’t always a negative thing. Still, when you combine many of these variables, you’re typically dealing with a different sort of webmaster than the person who only has a single site.”

9. WhoIs Owner Penalized: If Google identifies a specific individual as a spammer, it’s natural and obvious that they’d look into other sites in possession by that person. And I believe this makes sense too!

10. National TLD extension: Having a Country Code Top Level Domain might help your website rank in that country. However, at the same time, it may hinder the site’s potential to rank at the international fronts. I suggest using this extension as a two-edged sword rather than limiting it to one factor.

Factors at the Page Level

11. Keyword in Title Tag: Your title tag is a vital on-page SEO indicator, even if it isn’t as significant as it previously was. According to Moz, title tags that begin with a keyword perform better than title tags that include the keyword after the tag.

title tag use ahref

12. Keyword in Description Tag: The meta description tag is not used by Google as a direct ranking indicator. On the other hand, your description tag might affect your click-through rate, a significant ranking element.

keywords in decription tags

13. Keyword Appearance in H1 Tag: H1 tags are the “second title tag.” According to the findings of one correlation research, Google utilizes your H1 tag as a supplementary relevance signal alongside your title tag.

heading tag use

14. TF-IDF: This is an abbreviation for “How often a definite word appears in a document?”. By this, we mean the repetitions. The more frequently a word occurs on a page, the more relevant is the page about that term. Google is most likely using a more advanced version of TF-IDF.

15. Content-Length: Longer articles can cover a more extensive range of topics and are likely to be preferred by the Google algorithm over shorter and shallow pieces. Indeed, content length is associated with SERP position.

Ideal Blog Post Length for SEO

16. Table of Contents: A linked table of contents might assist Google in better understanding the content available on your website. 

table of content

17. Keyword Density: Although it is no longer as essential as it previously was, Google utilizes the keyword density to assess a web page’s theme. However, going too much here might be harmful to your website.

keyword density

18. LSI Keywords in Content: LSI keywords (Latent Semantic Indexing) assist search engines in deriving meaning from words that have multiple meanings. (for example, Apple the corporate giant, vs. Apple {the fruit}). The existence or absence of LSI is a content quality indicator. I suggest keeping this in the balance!

lsi keywords

19. LSI Keywords usage in Title & Description Tags: Similar to the webpage content, LSI keywords in meta tags are likely to aid Google in distinguishing between words that with multiple connotations. It’s also a fact that it’ll serve as a relevance indicator.

20. In-Depth Coverage on the Topic: There is a proven link between the depth of subject coverage & Google rankings. Pages that cover every perspective are likely to have an advantage over ones that don’t.

21. Page Loading Speed through HTML: Many people underestimate this, but Page speed is a ranking criterion for Google and other search engines. Based on your page’s HTML coding, search engine spiders can pretty correctly assess your site’s performance. It’s good to work in here!

page speed test

22. Page Loading Speed through Chrome: Google also analyzes Chrome user data to understand better how long it takes for a page to load. They’ll be able to see how quickly a website loads for users.

23. Use of Accelerated Mobile Pages (AMP): While this is not one of the direct Google ranking criteria, AMP may be necessary to rank in the Google News Carousel’s mobile edition. Also, every most minor factor counts in!

Accelerated-Mobile-Pages

24. Entity Match: Does the content on a webpage matches the “entity” a user is looking for? If the case is positive, then the page’s ranking for that term might improve.

25. Google Hummingbird (version 26): This “algorithm update” allowed Google to go and look beyond the keywords. Google can now better comprehend the topic of a webpage. I owe to this update! And a huge thanks to it.

26. Duplicate Material: Search engine visibility might be harmed by the same content on the site, even if it is significantly changed.

27. Rel=Canonical: When used correctly, this tag can help you avoid being penalized by Google.

28. Image Optimization: The file name, alt text, title, description, and caption provide vital relevance signals to search engines.

29. Material Recency:  Google displays the date of a page’s latest update for specific pages to emphasize the relevance of this factor.

The Google Caffeine update prioritizes content that has been recently published or updated, notably for time-sensitive queries.

30. The Importance of Content Updates: The importance of edits & updates also serves as an element of freshness. Changing the arrangement of a few words or correcting a typo is less critical than adding or deleting large sections.

31. Page Updates in the Past: How frequently has the page been changed in the past? Every day, every week, or every five years? The freshness of a web page is directly affected by the pages’ frequency being updated.

32. Keyword Prominence: we all know this! Having a keyword appear in the first 100 words is directly linked to Google ranks on the first page.

keyword-prominence

33. H2 and H3 Tags Keywords: This is yet another poor relevance indication if your keyword appears as a subheading in H2 or H3 format. This is a BIG NO! Googler John Mueller says:

Heading tags are essential to understand the structure of the content.

34. Outbound Link Quality: Many SEOs believe connecting to authoritative websites helps Google convey trust signals. And many researchers have backed this with evidence.

35. Outbound Link Theme: Google may utilize the content of the pages as a relevance indication. If you have a page on automobiles that links to movie-related pages, Google may assume that your page is about the movie Cars rather than the automotive. And here is all the difference that can make or break your outbound links.

36. Grammar & Spellings: Appropriate grammar & spelling is some of the quality indicators. However, it is still ambiguous whether this was essential a few years ago.

37. Syndicated Content: It is to be made sure that the content on the page is original. It won’t rank better if it’s found duplicated from an already indexed page. It’s possible that you won’t get indexed at all.

38. Update to mobile-friendly version: This upgrade, dubbed as “Mobilegeddon,” rewards websites that are appropriately optimized for mobile devices.

39. Mobile Usability: Websites that are easy to use on mobile devices may advantage in Google’s “Mobile-first index.” So make sure you work well on your websites, both ways!

mobile first indexs

40. “Hidden” Material on Mobile: Hidden content may not be indexed, unlike fully viewable content. A Googler, on the other hand, recently declared that concealed material is OK. But, in the same video, he added, “, if it’s essential material, it should be visible.”

41. Useful “Supplemental Content”: According to a ‘Google Rater Guidelines’ Document: the valuable and supplementary content is a good indicator of a page’s quality and Google ranking. Currency conversions, loans, interest calculators, recipes, and interactive content are just a few examples.

42. Material Hidden Behind Tabs: Do some of the content on your page require consumers to click on a tab to reveal it?

If that's the case, Google has said that this content "may not be indexed."

43. Number of Outbound Links: Too many ‘do follow’ OBLs might cause PageRank to lower down and suffer.

44. Multimedia: Images, graphics, videos, & other multimedia components can be used to indicate the quality of a piece of material. Research has discovered that there is a link between multimedia & rankings.

45. Internal Links to Page: The count of internal connections to a page shows its relevance to other pages on the site. Therefore, more internal links = more significant pages.

46. Internal Link Quality: Internal links from authoritative domain sites have a more significant impact and reliance than links from webpages with no or poor PageRank.

47. Broken Links: An excessive number of broken links on a page may indicate that the site has been neglected or abandoned. This is quite an underrated factor, but it has a lot of essences. Broken links are used in the Google Rater Guidelines Document to assess the quality of a homepage. 

48. Reading Level: Google determines the reading level of web pages. Indeed, Google used to provide reading level statistics:

What they do with such knowledge, though, is debatable. Some argue that having a basic reading level will help you rank higher since it appeals to the general public. The readability and understandability of the material are essential here.

49. Affiliate Links: Affiliate links are most unlikely to harm your search engine results. However, if you have many of them, Google’s algorithm may give more attention to them.

50. HTML errors/W3C validation: A high number of HTML mistakes or shoddy code might indicate a low-quality site. Many SEO experts believe that a well-coded page is utilized as a quality indicator, which is disputed.

51. Domain Authority: If all other factors are equal, a page on an authoritative domain will rank better than one in a less traditional environment.

52. PageRank: The correlation isn’t perfect. Pages with a lot of authority, on the other hand, tend to outrank pages with a lot of link authority.

53. URL Length: Excessively lengthy URLs might reduce a page’s visibility in search engines. In reality, according to numerous industry surveys, short URLs have a minor advantage in Google’s search results.

54. URL Path: Sites closer to the homepage have a modest authority advantage over pages that are further down in the site’s architecture.

55. Human Editors: Google has submitted a patent for a system that permits human editors to affect the SERPs. However, this has never been confirmed.

56. Page Category: The category in which a page appears is an indication of relevance.

When compared to a page listed under an unrelated category, a page that is part of a closely connected category may receive a relevance boost.

57. Keyword in URL: Another indicator of relevance. According to a Google representative, this is “a very tiny ranking factor.” Nonetheless, it is a ranking factor, so it should be kept in consideration!

58. URL String: Google reads the categories in the URL string & uses them to determine what a page is about.

59. Citations & Sources: Citing references & sources (as in research papes) might indicate excellence. According to Google, Quality Guidelinesviewers should seek sources when reviewing specific sites: “This is a topic where knowledge and authoritative sources are important…” Google, on the other hand, has disputed that external connections are used as a ranking factor.

60. Bullets & Numbered Lists: Bullets & numbered lists assist readers in understanding your material by breaking it up into smaller chunks. Google is likely to agree, and material with bullets and figures may be preferred. And that is why I have this blog on numbered list for the readers!

61. Page Priority in Sitemap: A page’s priority in the sitemap.xml file may impact its ranking.

62. Excessive Outbound Linking: This is taken directly from the Quality rater document:

63. UX Signals From Other Keywords: If the website ranks for several different keywords, Google may see this as an indication of quality. In reality, according to Google’s latest “How Search Works” report, it said that we look for the value of similar queries. And, for comparable inquiries, we seek for sites that many people appear to value.”

64. Page Age: While Google likes new material, an older page that is updated regularly may outperform a fresher page.

65. User-Friendly Design: Once again, here I am citing the Google Quality Guidelines Document:

“On high-quality pages, the page layout makes the Main Content readily visible.”

66. Parked Domains: In December 2011, a Google update reduced the visibility of parked domains in search results.

67. Useful Material: A backlinko reader Jared Carrizales pointed out that Google may differentiate between “excellent” and “useful” content. So make sure the content is relatable and provides value to the readers.

Factors at the Site Level

68. Content Provides Value & Unique Insights: Google has said that it is willing to penalize websites that do not provide anything new or valuable. And I believe it is pretty clear to you what is meant by here.

69. Contact Us Page: According to the Google above Quality Document, sites with a “sufficient quantity of contact information” are preferred. Make sure your contact information corresponds to your whois information.

70. Domain Trust/TrustRank: Many SEOs feel that “TrustRank” is a massive element in ranking. A Google Patent titled “Search result ranking based on trust” appears to support this theory.

71. Site Architecture: A well-designed site architecture (such as a silo structure) aids Google in categorizing and organizing your material. It can also assist Googlebot in accessing and indexing all of the pages on your site.

72. Site Updates: Many SEOs feel that site updates, exceptionally when new material is introduced, provide a site-wide freshness factor.

Despite Google's previous denial that "publication frequency" is a factor in their algorithm.

73. Sitemap: Having a sitemap allows search engines to index your content more quickly and thoroughly according to essential, which improves exposure. However, according to Google, HTML sitemaps aren’t “helpful” for SEO.

74. Site Uptime: Excessive downtime due to site maintenance or server difficulties might harm your rankings (and cause you to lose customers).

75. Server Location: your site ranking in different geographical regions is influenced by its server location (source). This is especially essential for geo-specific queries.

76. Use of HTTPS: as a ranking indicator has been verified by Google.

HTTPS, on the other hand, merely serves as a “tiebreaker,” according to Google.

77. Terms of Service and Privacy Pages: These two pages assist Google in determining whether or not a site is a reliable member of the internet. They could also be able to help you to enhance your site’s E-A-T.

78. Duplicate Meta Information On-Site: I am in total support of this factor. Duplicate meta information on your site may reduce the visibility of all of your pages, and that is a proven fact.

79. Breadcrumb Navigation: This is a user-friendly site architectural style that lets visitors (and search engines) know where they are on a site:

According to Google, “breadcrumb markup within the body of a web page is used by Google Search to classify the content from the page in search results.”

80. Mobile-Friendly: With mobile devices accounting for more than half of all searches, Google verifies that whether or not your site is mobile-friendly. Websites that aren’t mobile-friendly are now penalized by Google.

81. YouTube: There’s no denying the fact that YouTube videos get a leg-up in the SERPs (perhaps since Google owns it):

Search Engine Land discovered that following Google Panda, traffic to YouTube.com surged substantially.

82. Site Usability: A difficulty while using or navigating over a site can have an indirect negative impact on rankings by lowering time on site, pages visited, and bounce rate (in other words, RankBrain ranking factors).

83. Use of Google Analytics & Google Search Console: Some people believe that having these two tools can increase the indexing of your pages. They may also directly impact rankings by providing additional data for Google to work with (i.e., more accurate bounce rate, referral traffic from backlinks, etc.). Google, on the other hand, has dismissed this as a piece of fiction.

84. User reviews/Site reputation: Google’s algorithm is likely to factor in a site’s prominence on sites like Yelp.com. After one place was found ripping off consumers to gain attention and links, Google released an unusually open explanation of how they use internet reviews.

Backlink Factors 

85. Domain Age: Older domains may have more strong backlinks than newer ones.

86. Number of Linking Root Domains: As this industry research of 1 million Google Search results shows, referring domains is one of the most critical ranking criteria in Google’s algorithm.

87. Number of Links from Different C-Class IP Addresses: Links from different C-class IP addresses indicate that a more extensive range of sites connecting to you can quickly assist you with rankings.

88. Overall Number of Connecting Pages: The total number of linking pages to your webpage —( even from the same domain)— affects the ranking.

89. Backlink Anchor Text: As per Google’s initial algorithm description:

“First, anchors describe web pages more accurately than the pages.”

Anchor text is no longer as crucial as it once was. In modest doses, however, keyword-rich anchor text still conveys a strong relevance signal.

90. Alt Tag (for Image Links): Alt text serves as an image’s anchor text.

91. Links from.edu or.gov Domains: TLD does not affect the significance of a site. And Google has stated that many Edu links are “ignored.” That doesn’t stop SEOs from believing that the.gov and.edu TLDs have a special place in the algorithm.

92. Linking Page Authority: The referring page’s authority (PageRank) has long been an essential ranking factor.

93. Authority of Linking Domain: The referring domain’s authority plays an imperative and independent role in a link’s value.

94. Competitor Links: Links from other sites in the same SERP may be more helpful to a page’s ranking for that specific term.

95. Links from “Expected” Websites: Although unproven, some SEOs claim that Google will not entirely trust your website until you have links from a set of “expected” sites in your sector.

96. Links from Difficult Areas: These are the links from ostensibly “dangerous” websites, and I never suggest anyone use these.

97. Guest Posts: While guest post links are still valuable, they aren’t as strong as real editorial connections (besides, “large-scale” guest blogging might get your site into problems).

Links from advertisements should not be followed. And I am not claiming this; it is a straight recommendation from Google! It is likely to be able to recognize and filter out the following links from advertising.

98. Homepage Authority: Links to a referring page’s homepage may be particularly important in determining a site’s — and hence a link’s — weight.

99. Nofollow Links: One of the most contentious issues in SEO is the use of no-follow links. The official Google statement on the subject is, “In general, we don’t follow them.”

This implies that they do, at least in some circumstances. A specific percentage of nofollow links can also reveal whether a link profile is natural or artificial.

100. Link Type Diversity: A high percentage of your links originating from a single source (forum profiles, blog comments, etc.) might be an indication of webspam. Links from a variety of sources, on the other hand, are an indication of a natural link pattern.

101. “Sponsored” or “UGC” Tags: Links with the rel=sponsored or “rel=UGC” tags are processed differently from links with the rel=follow or rel=nofollow tags.

102. Contextual Links: Links integrated into the content of a page are seen to be more potent than links on a blank page or elsewhere on the page.

103. Excessive 301 Redirects to Page: According to Google, backlinks from 301 redirects degrade PageRank.

104. Internal Link Anchor Text: Another relevance signal is internal link anchor text. On the other hand, internal links are likely to have far less weight than anchor text from other sites.

105. Link Title: The link title (the text that shows when you hover over a link) can also be utilized as a weak relevance indication.

106. Referring Domain Nation TLD: Obtaining links from country-specific top-level domain extensions (.de,.cn,.co.Uk) may help you rank higher in that country.

107. Link Position in Content: Those put towards the beginning of a piece of content may be given significantly more weight than links placed near the finish.

108. Link Position on Page: The position of a link on a page is critical. In general, a link integrated into the text of a website is more potent than one in the bottom or sidebar.

109. Linking Domain Relevancy: A link from a site in a relevant specialty is far more potent than a link from an entirely unrelated site.

110. Relevancy at the Page Level: A link from a relevant page likewise transmits additional value.

111. Keyword in the Title: Google favors links from pages with your page’s keyword in the title (“Experts connecting to experts”).

112. Positive Link Velocity: A site with a high positive link velocity receives a bump in the SERPs, indicating becoming more popular.

113. Negative Link Velocity: On the other hand, a negative link velocity can drastically lower ranks as an indicator of declining popularity.

114. Links from “Hub” Pages: According to the Hilltop Algorithm, receiving links from pages that are deemed top resources (or hubs) on a specific topic is given extra consideration.

115. Authority Site Links: A link from a site regarded as an authority site is likely to have more weight than a link from a remote, unknown location.

116. Wikipedia Links: Even though the connections are no-follow, many people believe that having a link from Wikipedia adds a bit more trust and authority to your site in the eyes of search engines.

117. Co-Occurrences: Words that frequently appear together

118. According to a Google patent, backlinking: Older links have greater ranking power than newer backlinks.

119. Links from Genuine Sites vs. “Splogs”: Due to the development of blog networks, Google is likely to assign connections from “real sites” more weight than links from phony blogs. To discern between the two, they are likely to rely on brand and user-interaction cues.

120. Natural Link Profile: A site with a “natural” link profile will rank higher and be more resistant to changes than one that has utilized black hat link-building methods.

121. Reciprocal Links: “Excessive link exchanging” is listed as a link scheme to avoid on Google’s Link Schemes page.

122. User Generated Material Links: Google may distinguish between UGC and content created by the site owner. They understand that a link from the official WordPress.com blog is not the same as a link from besttoasterreviews.wordpress.com, for example.

123. Links from 301 redirects: Compared to a direct link, links from 301 redirects may lose some juice. Matt Cutts, on the other hand, claims that 301s are equivalent to direct links.

124. Schema.org (n.d.) (n.d.) (n.d.) Usage: Ones that use microformats may rank higher than pages that don’t. This might be due to a direct boost or the fact that micro formatted pages have a higher SERP CTR

125. Linked Site’s TrustRank: How much “TrustRank” is passed on to you is determined by the trustworthiness of the site linking to you.

PageRank is limited to 128 outbound links per page. A link on a page with hundreds of outbound connections transfers less PageRank than a link on a page with only a few.

126. Forum Links: Due to widespread spamming, Google may drastically reduce the value of forum links.

127. Linking Content Word Count: A link from a 1000-word piece is typically more helpful than one from a 25-word snippet.

128. Linking Material Quality: Links from poorly written or twisted content are worth less than links from well-written content.

129. Sitewide Links: Matt Cutts has verified that sitewide links are “compressed” to count as a single link.

User Interaction

130. RankBrain: RankBrain is Google’s artificial intelligence algorithm. Many people think its primary goal is to track how visitors interact with search results (and rank the results accordingly).

131. Organic Click Through Rate for a Term: Google claims that pages with a higher CTR may receive a SERP boost for that keyword.

132. Organic CTR for All Keywords: A site’s organic CTR for all keywords it ranks for might represent a human-based user engagement signal (in other words, an organic results “Quality Score”).

133. Bounce Rate: While not everyone in SEO thinks that bounce rate is essential, it may be a method for Google to utilize its users as quality testers (after all, sites with a high bounce rate aren’t likely to be effective).

134. Direct Traffic: It has been verified that Google uses data from Google Chrome to determine the number of visitors to a website (and how often). Sites that receive a lot of direct traffic are likely to be of higher quality than those that receive very little direct traffic. In reality, according to the SEMRush study I just mentioned, there is a strong link between direct traffic and Google ranks.

135. Recurring Visitors: Sites with a high percentage of return visitors may benefit from a Google ranking increase.

136. Pogosticking: A form of bounce known as “pogo-sticking.” In this example, the user attempts to locate the solution to their inquiry by clicking on other search results.

People that use Pogostick may see a significant reduction in ranks as a result of their actions.

137. Blocked Sites: This functionality in Chrome has been deprecated by Google. Panda, on the other hand, exploited this characteristic as a quality indicator. As a result, Google may continue to utilize a variant of it.

138. Chrome Bookmarks: We already know that Google gathers information on Chrome browser activity. Pages that are bookmarked in Chrome may see an increase in traffic.

139. Comments: Pages with a high number of comments may indicate high user involvement and quality.

140. Dwell Time: Google pays special attention to dwell time,” or the number of times visitors stay on your website after arriving through a Google search. This is often referred to as long clicks vs. short clicks.” In a nutshell, Google tracks how long people spend on your website when they use Google. The more time you spend on it, the better.

Google’s Special Algorithm Rules

141. Query Deserves Freshness: For some queries, Google favors fresher sites.

142. Query Deserves Diversity: For ambiguous terms like “Ted,” “WWF,” or “ruby,” Google may provide diversity to a SERP.

143. User Browsing History: You’ve indeed observed that websites you visit often appear higher in the SERPs for your queries.

144. User Search History: A user’s search history has an impact on future search results. If you search for “reviews” and then “toasters,” Google is more likely to give toaster review sites a better ranking in the SERPs.

145. Featured Snippets: According to SEMRush research, Google selects Featured Snippets material based on a mix of content length, layout, page authority, and HTTPS.

146. Geo-Targeting: Google favors sites having a local server IP address and a country-specific domain name extension.

147. Safe Search: If Safe Search is enabled, search results containing curse words or pornographic material will be hidden.

148. “YMYL” Keywords: Google has stricter content quality criteria for “Your Money or Your Life” keywords.

149. DMCA Complaints: Google penalizes pages that have valid DMCA complaints.

150. Domain Diversity: The so-called “Bigfoot Update” has increased the number of domains displayed on each SERP page.

151. Transactional Searches: For shopping-related terms, such as airline searches, Google may offer different results.

152. Local Queries: Google frequently puts local results above “normal” organic SERPs for local searches.

153. Top Stories box: A Top Stories box is triggered by specific keywords that are trending or in the news. 

154. Google’s Preference for Major Companies: Following the Vince Update, Google favored big brands for specific searches.

155. Google Shopping Results: Google Shopping results are occasionally displayed in organic SERPs.

156. Image Results: Google pictures can occasionally be seen in the organic search results.

157. Easter Egg Results: There are around a dozen Easter Egg results on Google. When you search for “Atari Breakout” in Google image search, for example, the results become a playable game (!). Victor Pan deserves credit for this one.

158. Brands Results from a Single Site: Domain or brand-oriented keywords provide several results from the same site.

159. Payday Loans Update: This is a unique algorithm for cleaning out “very spammy inquiries.”

Brand Signals 

160. Anchor Text for the Brand Name: Branded anchor text is a straightforward — yet effective — brand indication.

161. Branded Searches: People do brand searches. When people search for your brand on Google, it proves to Google that your site is legitimate.

162. Brand + Phrase Searches: Do individuals look for your brand with a specific keyword (for example, “Digital Archit Google ranking factors” or “Digital Archit SEO”)? If this is the case, Google may offer you a boost in ranks when users search for the non-branded version of that phrase.

163. Site Has a Facebook Page with a Lot of Likes: Brands usually have many likes on their Facebook sites.

164. The site has a Twitter profile with followers: Many followers on Twitter indicate a famous brand.

165. Official Linkedin Company Page: The majority of legitimate firms have Linkedin profiles.

166. Authorship: Google CEO Eric Schmidt famously stated in February 2013:

“In search results, a material associated with verified online profiles will be placed higher than content not associated with such verification, resulting in most people instinctively clicking on the top (verified) results.”

167. Social Media Account Legitimacy: A social media account with 10,000 followers and two posts are likely Once deindexed entirely unnatural to be regarded differently than another with 10,000 followers and a lot of engagement. In reality, Google has a patent for evaluating whether or not a social network account is genuine.

168. Brand Mentions on Top Stories: Major brands are frequently featured on the Top Stories website. On the first page, some firms even offer a news feed from their website:

169. Unlinked Brand Mentions: Brands are discussed but not linked to. Non-hyperlinked brand references are presumably used by Google as a brand indicator.

170. Physical Location: Real companies have physical locations. It’s conceivable that Google looks for location information to see if a site is a significant brand.

On-Site Webspam Factors 

171. Panda Penalty: After a Panda penalty, sites with low-quality material (especially content farms) become less prominent in search.

172. Links to Bad Neighborhoods: Links to “bad neighborhoods,” such as spamming pharmacies or payday lending sites, may affect your search visibility.

173. Redirects: Redirects that aren’t obvious are a huge no-no. If detected, a site maybe not just acceptable, likely, Once unnatural, but also de-index according to essential Entirely unnatural

174. Popups or “Distracting Advertising”: According to the Google Rater Guidelines Document, popups and distracting ads are indicators of a low-quality site.

175. Interstitial Popups: Sites that display full-page “interstitial” popups to mobile visitors may be penalized by Google.

176. Over-Optimization of a Website: Yes, Google penalizes those who over-optimize their websites. Keyword stuffing, header tag stuffing, and excessive keyword decorating are examples of this.

177. Gibberish Material: A Google Patent describes how Google can recognize gibberish content, which helps remove spun or auto-generated content from their index.

178. Doorway Pages: the page you show to Google is the one that users view in the end. Similarly, a “Doorway Page” is the one that will redirect the visitors to another page. Without a doubt, Google despises sites that employ Doorway Pages.

179. Advertisements Above the Fold: The Page Layout Algorithm penalizes sites with many ads above the fold and less content.

180. Hiding Affiliate Links: Trying to hide affiliate links too far (particularly with cloaking) might result in a penalty.

181. Fred: It is a nickname for a sequence of Google upgrades that began in 2017. Fred “targets low-value content sites that prioritize income above assisting their users,” according to Search Engine Land.

182. Affiliate Sites: It’s no secret that Google isn’t fond of affiliate marketing. Many people believe that sites that monetize through affiliate programs are scrutinized more closely.

183. Autogenerated Material: Google despises autogenerated content, which is understandable. They may penalize or de-index your site if they believe it’s churning out computer-generated material.

184. Excessive PageRank Sculpting: Excessive PageRank sculpting, such as following all outbound links, may indicate system gaming.

185. Spam-Tagged IP Address: If your server’s IP address gets flagged as spam, it might harm all sites hosted on that server.

186. Keyword Stuffing in Meta Tags: Keyword stuffing may also occur in meta tags.

If Google suspects you of tampering with the algo by adding keywords to your title and description tags, you might face a penalty.

Webspam Factors Off-Site 

187. Hacked site: If your website is hacked, it may be removed from the search engine results. In fact, once Google suspected it had been hijacked, Search Engine was completely deindexed.

188. A Sudden (and Unnatural) Flood of Links: A sudden (and unnatural) influx of connections is a dead giveaway for fake links.

189. Google Penguin Penalty: Penguin-affected sites are substantially less prominent in search results. Penguin, it appears, now concentrates on filtering out poor connections rather than punishing whole websites.

190. Link Profile with a High Percentage of Low-Quality Links: Many links from sites typically employed by black hat SEOs (such as blog comments and forum profiles) might indicate that the system is being gamed.

191. Backlinks from Irrelevant Websites: Many backlinks from thematically unrelated websites might raise the chances of a manual penalty.

192. Links That Aren’t Natural Warning: Thousands of “Google Search Console notification of discovered unnatural links” messages have been sent out by Google. This almost often accompanies a decline in ranking, albeit not consistently.

193. Low-Quality Directory Links: Backlinks from low-quality directories, according to Google, might result in a penalty.

194. Widget: Links produced automatically when a user embeds a “widget” on their site is frowned upon by Google.

195. Links from the Same Class C IP: Getting a huge number of links from sites with the same server IP may indicate to Google that your links are from a blog network.

196. “Poison” Anchor Text: Having “poison” anchor text pointing to your site, particularly pharmaceutical keywords) might indicate spam or a compromised site. It can harm your site’s rating in any case.

197. Unnatural Link Spike: A Google Patent from 2013 explains how Google determines if an inflow of connections to a website is genuine. Those unnatural ties may lose their value.

198. Article and Press Release Links: Article directories and press releases have been overused to the point that Google now considers these two link-building methods to be a “link scheme” in many situations.

199. Manual Actions: There are many different sorts of manual actions. However, the majority of them are connected to black hat link building.

200. Selling Links: If you’re found selling links, your search visibility will suffer.

201. Google Sandbox: New sites that receive many links are often placed in the Google Sandbox, which reduces their search visibility momentarily.

202. Google Dance: The Google Dance can cause ranks to shift briefly. According to a Google Patent, this may be a means for them to figure out if a website is safe or not.

203. Disavow Tool: The Disavow Tool can help sites that have been hit by negative SEO get rid of a manual or algorithmic penalty.

disavow tool

204. Reconsideration Request: If a reconsideration request is granted, a penalty will be lifted.

205. Temporary Link Schemes: Google has caught those who build spammy links and immediately remove them. A quick connection system is sometimes known as a quick link scheme.

Conclusion:

That’s a way long list.

To conclude, all the google ranking factors are significant and equally important! But, which is the one that surprises you the most?

 You may keep track of the ones that you were probably unaware of. 

Hopefully, this was a help to you.

Happy Ranking!

Archit Jain
Archit Jain

Google and Semrush Certified Digital Marketer with lots of work experience and demonstrated history of working in the computer software industry. Specialties: Digital Marketing, SEM, Link Building, SEO, SMO, SMM, Web Analytics, SEO Tools, Blogging, Brand Promotion & Advertisement, Manual Testing, Market Places Optimisation/Management, Facebook, Linkedin and Twitter, Reputation Management, Creating Client Reports, Content Marketing, Analysis & Research, Project Management, Project co-ordination.

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2 Comments

  1. Astha Astha

    Great article archit!

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