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HOW TO BUILD A KILLER CONTENT MARKETING TEAM?

Hello friend, if you’re writing blogs, creating valuable content, editing, drafting, proofreading, and also adding multimedia touches to it, all by yourself, then you need to read this.

How if your workload is lessened and a 100 times boosted content of value is made.

How if you’re able to invest time and skills wisely on each blog, grow rapidly. Seems cool, yeah?

“Our hand has 5 varied fingers and each has its use but works together.”

Similarly, all you need to do is create a team of skill sets who is able to give the best tastes of all spices on the blog. Each skill can then be beautifully and fantastically presented.

WHAT IS CONTENT MARKETING?

Content marketing is a strategic marketing approach focused on distributing and creating valuable, relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, to drive profitable customer action.

So if your next plan is to build a content marketing team that lets you scale your content creation, keep reading.

CONTENT IS THE KING

Read the content marketing definition again, but this time remove “relevant” and “valuable”.

That’s the thin line between content marketing and the other informational garbage you get from companies who try to sell you “stuff ”.

Companies give us information all the time – it’s just that most of the time it’s not so relevant or valuable.

Before we get to know how to Structure a Perfect Content Creation Team, let’s listen to some key points.

DO YOU NEED A OWN TEAM OR AN AGENCY

One question you might have wrestled with is whether you should hire your own team, or a third-party content marketing agency instead?.

Content Marketing Agency

Pros

  • Cheaper than hiring individual employees.
  • Agencies already have teams of professionals in their field to do most content marketing responsibilities

Cons

  • You might have issues dealing with deadlines, as agencies typically have several clients and projects besides yours.
  • Not all content marketing agencies are created equal: some agencies have no experience in your niche and may not deliver as in-depth content.

In-House Content Marketing Team

Pros

  • Have a good understanding of your company’s goals, products, culture.
  • Can give updates on short notice.
  • All their working hours are for your projects.

Cons

  • Takes time and resources to hire.
  • May be prone to tunnel vision.

Knowing all this, it would be great to employ CO-SOURCING.

CO-SOURCING

What this means is you can hire key players to be full-time, in-house employees, while outsourcing certain roles and deliverables to agencies or freelancers.

This is the way to get the best of both worlds, by keeping the best talent as full-time employees while getting an agency’s talent to fill in the gaps

HOW TO CREATE A CONTENT MARKETING TEAM?

  1. Create Your Team’s Structure
  2. Make a List of Skills and Posts You Need
  3. Have the Right Tools Needed
  4. Choose your editor wisely
  5. Find a content marketing strategist
  6. Get the Team an Experienced SEO and Analytics Expert
  7. Hire a Skilled Designer
  8. Seek Journalistic Writers
  9. Search Proactively for Writers
  10. Publish a Path to Promotion
  11. Promote Those Who Document The Processes
  12. Create A Style Guide
  13. Teach Employing Osmosis
  14. Search for Diverse Quality Talents

1. Create Your Team’s Structure

To guide your hiring process, create a solid team structure that assigns different roles for the content marketing teammates.

Create sub-teams needed to report to different managers and leaders in your firm.

Read More:- How to Create or Structure Your Digital Marketing Team

Make sure to keep the structure organized, so that you don’t overlap responsibilities and cause confusion.

2. Make a List of Skills and Posts You Need

You will want to list the specific people to go under specific sub-teams.

These people will then each be assigned specific roles that contribute to your content marketing goals.

It’s important to keep roles as varied as possible. When people have the space to do a single function well, expecting better results is worthier than asking people to wear multiple hats.

Generally, any basic team has these postings:

  • Chief Marketing Leader
  • Managing Editor
  • Content Writers
  • Multimedia Creators

3. Have the Right Tools Needed

To effectively manage your team and campaigns, invest and use the right tools like

  • Use content management systems, such as WordPress or Joomla, for editors and writers.
  • IDEs for web developers like Visual Studio Code or Bluefish,
  • Graphic and video-creation tools for multimedia creators like Adobe products or Final Cut Pro.
  • Use Slack and Skype to manage communication between the team and managers.
  • Use Asana for managing our content calendar and seeing which stage every project is at.

4. Choose your editor wisely

Find someone who pays meticulous attention to every small detail and is highly organized.

The editor must surely be a good copywriter and must be able to work to a deadline.

Ensure that your editor can look at things objectively and provide criticism without tearing down the work of other writers as egos and editing don’t go together well.

A managing editor’s role is to oversee all the content being produced by the marketing team.

They make sure the volume of published content stays stable throughout.

5. Find a content marketing strategist

When you spend days and nights researching topics, write informative articles, and promoting content, it’s easy to leap off the bigger picture of how content marketing is scaling the company forward.

When hiring a content marketing strategist, find someone who understands good content, pays attention to details, and also who has a strong vision for the future, and is prepared to make goals become a reality.

6. Get the Team an Experienced SEO and Analytics Expert

An expert in search engine optimization (SEO) and analytics can be key in making sure your content marketing pieces are optimized.

This person is in charge of keyword research to shape the content calendar and SEO-related tests and experiments.

Read More:- What is SEO and How to become an SEO expert in 2020?

An SEO Expert and analytics expert is also responsible for staying on top of data that can inform future marketing strategies and tactics.

7. Hire a Skilled Designer

No skilled tools can replace a skilled graphic designer. While writers are the most fundamental members of your content team also mark that 65% of people are visual learners.

Visual content is a rigid source to learn. Facebook posts with images generate 2.3 times more engagement than those without, while tweets with images generate 150% more retweets than those without.

8. Seek Journalistic Writers

Journalists know to get the point across with fewer words. They’re not prone to marketing and they’re natural storytellers.

A journalistic background of a writer is an asset to your content marketing team.

When hiring a writer, choose journalistic minds. They usually have an innate ability to investigate an issue from all perspectives and write in a way that communicates rather than simply expresses.

9. Search Proactively for Writers

A writer can do work on any genre as we can google and learn about anything(research).

Often, a skilled writer is more valued than one who is knowledgeable about a particular topic.

Unless you’re producing content that requires domain knowledge, have hires based on the quality of their resume rather than what topics they’ve written about.

10. Publish a Path to Promotion

Promoting internally is favorable to the team and creates excellent organizational loyalty.

No one wants to work for a company where their skills are not recognized.

If you’re prepared to invest in team members’ growth, they are more likely to stay for the long term.

11. Promote Those Who Document The Processes

Without solid documentation, attempts to scale your content marketing will result in a mess.

Experienced content team members are the best people to document working processes.

As they ascend to senior positions, they’ll be available to clarify the documents and answer questions to the freshers.

12. Create A Style Guide

Nothing is worse than a disjointed tone of voice that varies from one platform to the next.

When you’re scaling a content team and bringing on new writers, it’s essential to have a style or a pattern that could show the teams shine.

A style guide is the tone of voice, vocabulary list, communication style, etc.

13. Teach Employing Osmosis

You get to know someone far better when you can hear their voice and see their face.

It’s useful to document your style guide and work processes, but it’s also important for new hires to learn through real-time communication and observations.

To inculcate employees into his culture via face-to-face interactions.

Videoconferencing can allow for regular face-to-face communication when the team is distanced.

14. Search for Diverse Quality Talents

Writers are not equal in their skills. Some writers are great at turning out highly technical blog posts but struggle at scripting humorous animated videos.

The key is to have a diverse set of skills on your team so you can handle the full spectrum of content marketing activities.

Archit Jain
Archit Jain

Google and Semrush Certified Digital Marketer with lots of work experience and demonstrated history of working in the computer software industry. Specialties: Digital Marketing, SEM, Link Building, SEO, SMO, SMM, Web Analytics, SEO Tools, Blogging, Brand Promotion & Advertisement, Manual Testing, Market Places Optimisation/Management, Facebook, Linkedin and Twitter, Reputation Management, Creating Client Reports, Content Marketing, Analysis & Research, Project Management, Project co-ordination.

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One Comment

  1. Joshua Riggen Joshua Riggen

    Excellent pieces. Keep posting such kind of info on your site. Im really impressed by your site.

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