To continue winning the internet marketing game, your content has to be more than just brilliant — it has to give the people consuming that content the ability to become a better version of themselves.
I had a conversation with Bhavik Sarkhedi who is the proud founder of Write Right, a 360-degree content writing agency, author of four published books and the only Indian writer who has made it to Google’s ‘Best content writers on the world’ list
He shared his valuable experiences and his career journey to become a digital marketer.
He is the founder and CEO of ‘Write Right‘ – a 4-year-old independent content writing company, primarily targeting businesses and startups with the technological background, the author of 3 books. His subsidiary venture includes Estorytellers and Taletel.
He is author of 3 published books – The Weak Point Dealer, Will YouWalk A Mile and The C to T of Content Marketing.
He is recognized (By Google) and listed in the Top Content Writers in the World and Best Content Writers in India.
Below, you can see the full Q&A and learn more about digital marketing journey.
1. An introduction about yourself
Well, I am Bhavik Sarkhedi the proud founder of Write Right, a 360-degree content writing agency, author of four published books and the only Indian writer who has made it to Google’s ‘Best content writers on the world’ list.
Apart from Write Right, I handle and manage the domains Estorytellers, KalamKagaz, Taletel and Dad of Ad
2. How did you become a digital marketer? Could you tell us about your career journey, starting with your education?
It was a long jump from being a mechanical engineer to becoming a content writer full time and then after 5 years in full-time content writing, I started to explore and dive more into online marketing which led me to be a content consultant and digital marketer now.
It’s a snail-slow process, trust me. But one thing is certain that I was definitely not meant to be an engineer; I am a storyteller by heart and head.
The journey of becoming a digital marketing expert starts with writing blogs, doing SEO for it, market it, writing guestposts for reputed sites like Huffingtonpost and Entrepreneur to being featured in Forbes and HindustanTimes
3. Why did you choose the field of digital marketing? What inspires you the most about your career choice?
It is literally the future. We all know it for real now. Everything is digital, isn’t it? Education, buying, selling, learning. Choosing? I would say I met it on my road of becoming a digital storyteller, content creator and author.
4. Which challenges did you face during your journey? How did you overcome them?
Challenges are always mental and economical. Mental matters and troubles the most.
Economical can be compensated, compromised and comforted. The anxiety and stress of ‘What if I don’t become a successful content writer/content consultant?’ doesn’t let you sleep.
It gives you nightmares. Overcoming it took a lot of inner strength and a significant amount of time.
Self-motivation helped me a lot. Challenges and hurdles come and go; motivation stays.
5. How did you feel when you became an author of four books The Weak Point Dealer, Will YouWalk A Mile, The Unproposed Guy and The C to T of Content Marketing
In terms of SRK, “I feel like I am the king of the world”. In this case, it would be ‘King of the content’. It really feels great. On top of the world. Feels special.
6. How did you feel when you were recognized (By Google) and listed in the Top Content Writers in the World and Best Content Writers in India?
Speechless. Honestly, no words. It’s because of the amount of blogs and content I have published online, I know it but it’s hard to believe as we are a country of billions and well, fortunately I am the chosen hard-burned boy.
7. What inspires you to write content for Entrepreneur India Magazine, Huffington Post, Your story and 15 other reputed blogs?
I applied to them many times but they always denied so what I did was I started mentioning them in the tweets, writing free posts/blogs for them to use and publish.
Then, finally, they decided I was worth writing for them as a VIP contributor and that helped me boost my online profile like anything. I feel extremely lucky to have been given an opportunity.
8. What do you think are the integral components of good content?
- In-depth Purpose
9. What are the ways to decide the tone of a particular content?
First paragraph speaks so much of what you are going to read next like the first half of the movie and first 20 pages of a book.
10. What are the things you enjoy most about content writing?
11. What are the types of procedures you emphasize on to get your write-ups finally done?
12. What kind of writing style are you most comfortable with? What tones of writing have you come across?
Conversational, always. Storytelling – Journey based content is always interesting to read and write. Sarcastic, Satire are my favorites
13. What are the ways through which you integrate SEO into your content?
Software’s like Google Keywords Planner and SEMrush
14. What do you want to change in the content writing industry?
Plagiarism and Paraphrasing. I hate it.
15. Which features make you stand out from your competitors?
The consistent and at-a-stretch years of good experience, amount of content (number of pages) I have written online.
16. What was your motivation to become a CEO of a leading content writing company Write right? Which challenges did you face during your journey?
Motivation was to become my own boss and be a very good boss to my team. Write Right is actually fulfilling that for sure.
Challenges are financial because it’s bootstrapped and it troubles a lot.
Constant up and down in the economy and no influx of money is a constant threat and becomes a major obstacle at times.
17. What piece of advice would you give to young entrepreneurs to start their own business?
Patience is a must; success takes time.
18. Why did you choose content writing? When did you begin to be a content writer? Were you planning it, or how did it happen?
It was from my childhood. I still have 10 personal diaries filled with my own (365 pages*10=3650 pages written).
So it was clearly destined, I guess. I don’t know why I took engineering, haha.
19. What are the most prominent techniques that you use to market yourself?
Organically if people see you and know you, that’s the best. So yes, organic reach is the best. No social media, no PPC.
20. What has been the biggest challenge for you as a content writer, and how did you overcome it?
Financial Threat. It’s still a threat. You can’t overcome it totally
21. According to you, what are the top five skills that a content writer should possess?
- Good Vocabulary
- Conversational style
- Avid Reader
- Brutally Honest
22. Who and/or what influences your work and why?
I don’t follow anyone but I like Eminem, Hasan Minaj, Alan Walker, The Weeknd.
23. What are your favorite tools to use as a content writer? How are they helpful?
- Google Analytics
- Google Docs
- Google Calendar
24. Is there a content writer who you admire or think they are killing right now?
Jay Baer and Ann Handley.
25. What are the major advantages and disadvantages of freelancing, according to you?
Disadvantage – No regular flow of income until a certain amount of time
Advantage – Freedom, Creativity, Unlimited Growth
Follow Bhavik Sarkhedi who is the proud founder of Write Right, a 360-degree content writing agency, author of four published books and the only Indian writer who has made it to Google’s ‘Best content writers on the world’ list to stay updated with his amazing work on his website, LinkedIn, Facebook, Twitter, Instagram.