Write Write More Write Even More Write Even More Than that Write When you don’t want to Write When you do Write When you have something to say Write When you don’t Write Every day Write Keep Writing
I had a conversation with komal Ahuja who is freelance marketing writer for B2B SaaS brands, and agencies like Shopify, and Veed.io among others.
You’ll often find her reading about content, writing content or talking about content creation, and marketing!
She also help freelancers navigate freelancing, and make it profitable. Apart from this, she is a final semester literature student
She shared her valuable experiences and her career journey to become a freelance content writer.
Here are some things about her as a writer and content creator:
- Specialized in B2B and marketing content around sales, marketing, automation, social media, creator economy, customer experience, and eCommerce.
- Delivered over 15 speaker sessions about freelancing, content and copywriting in the digital age.
- Working on regular projects with brands, and influencers which:
Below, you can see the full Q&A and learn more about digital marketing journey.
1. An introduction about yourself.
I also help freelancers navigate freelancing, and make it profitable. Apart from this, I’m a final semester literature student
2. How did you become a Content Creator? Could you tell us about your career journey, starting with your education?
I’m completing my graduation this month, and started creating content about a year and a half back on LinkedIn.
The main aim of doing so was to build my personal brand on the platform, voice my opinions and get recognized as someone who knows what they’re talking about—and in the process, I also wanted to generate inbound leads for my freelance business.
Slowly, I moved to Instagram and Twitter and started creating more content about freelancing and writing.
I love talking about the things I’m passionate about, particularly why I can’t stop myself from creating content, it’s just very important to me. And the more I do it, the more I want to do it.
3. Why did you choose the field of content writing? How did you get introduced to this field? What inspires you the most about your career choice?
I’ve had a passion for writing since long when I started journaling. That was just daily scribbling of what went good or bad in my day, but through that I actually realized how therapeutic writing was for me.
Fast forward to when I started college, I was doing literature but I wanted to do something more so I started doing content writing internships.
After doing a couple of them, when I was looking for another one on LinkedIn, someone reached out to me for writing blogs on a freelance basis, and I agreed.
It’s been 1.5 years and I’m successfully freelancing as a content and copywriter—and I love every bit of it because I get paid to research, and do what I’m passionate about.
4. What leads up to finding “the perfect” story for a brand?
I think it’s really important to understand the difference between what the brand wants to portray vs what they want the customers to perceive.
As easy as it sounds, it’s really difficult but definitely not impossible. You really need to dig deep into what makes the brand authentic, different, who their customers are, why they buy from them and what kind of value, problem, desire or need does the brand solve.
A whole lot of research goes into it but it mostly—it’s a sweet spot between what the brand wants to say (their real, and authentic story) vs what the customer wants to hear (why they started the brand, and why should a customer get associated with them).
A brand is more than just a seller of products and services so the story comes from a more human side of the brand.
5. Why did you choose to freelance? When did you begin to freelance? Were you planning it, or how did it happen?
I never intended to get into freelancing. I was on LinkedIn, looking for an internship and I read in some blogs that if you start posting content, and connecting with people, you have a better chance at landing a good internship.
Through this, I got an inbound lead for freelancing, said “yes” and haven’t looked back since then.
As for why I continue to freelance—I love the freedom, and the fact that I can look forward to something new every morning.
Freelancing is filled with surprises, you might just land your biggest project tomorrow and there’s no bar to the exposure, or opportunities you can get along with the money you can earn. Honestly, it’s the best decision I ever made.
6. What are the most prominent techniques that you use to market yourself?
I’m a very firm believer of having a personal brand. As a freelancer, the more you’re visible in front of your audience, and the more you can display your knowledge about the field, the better chances you have at acquiring good clients consistently.
For me LinkedIn, Twitter, Instagram, staying active in my community and doing regular outbound is a great way to keep up.
Initially, it was overwhelming but I’ve gotten used to it, and absolutely love doing it.
7. What has been the biggest challenge for you as a content creator, and how did you overcome it?
As a content creator, it’s overwhelming with the amount of people creating content today.
You think of an idea, something that can make you stand apart but when you go and execute it, you find that someone else already did that, and in this loop, you keep chasing perfection or originality.
I think that’s what held me back for some time and I still fall prey to it occasionally but I’ve kind of understood that you can’t really “wait” to create the perfect piece of content.
My best performing pieces have always been those I haven’t attached a lot of expectations with, and honestly, with the constantly evolving trends and of course, the algorithm you can only create good content regularly, without wondering if people are going to like it because the moment you shift your focus from getting likes to providing value—the game changes.
8. According to you, what are the top five skills that a content writer should possess?
- Listening and Empathy
9. Who and/or what influences your work and why?
The freelance writing community is extremely empowering, and I’ve made some really good friends there who’ve always supported me.
Moreover, everyone who follows me on Instagram, Twitter or LinkedIn is amazing, because they’re constantly pushing me to create more content, better content and their appreciation messages mean the world to me.
I think the moment you realize your content is creating a difference and making an impact, even if it’s for a single person—you get a nudge to do it more.
Rest, I love talking about freelancing and writing so creating content is just a lot of fun for me.
10. Would you like to suggest any online courses for those who want to improve their writing skills?
11. Are there any hobbies or interests that helped you develop your writing skills?
I liked journaling for quite a bit, I still love reading so these are definitely what pushed me towards actually taking up writing full-time.
12. What are your favorite tools to use as a content writer, how are they helpful?
- Ahrefs – keyword research
- Clearscope – optimizing content for SEO
- Answer the public – Finding common questions about a topic
- Cliche finder – To find cliches in your writing
- Grammarly – For Proofreading
- Hemingway Editor – To check readability
- Trello – Creating a content calendar
- Airtable – Managing work with clients
13. Is there a content writer who you admire or think they are killing right now?
Lots of them!
14. How do you price your services as a freelancer? Any essential points that a new freelancer should know of?
I price my services based on the scope of work, and the value I bring to the table. And yes, a few factors to keep in mind while pricing:
- Skills and experience
- Portfolio size
- Clientele or companies worked with
- Scope of work
The kind of results it’ll get the client, if it can be quantified, that’s even better
15. How do you deal with writer’s block? What are the steps that you take to overcome it?
For me, it’s more like taking a break from work like watching an episode of Netflix or maybe reading a few pages of a book or taking a nap.
Usually this works for me, and I get back to work with a fresh mind.
16. What are the challenges that you face during freelancing? What were your worst mistakes?
One of the biggest challenges I faced were dealing with uncertainty towards the beginning, and a cloudy head regarding where I’m headed.
Freelancing is a bit uncertain but soon, I figured out that it doesn’t have to stay it that way so I turned situations in my favor by marketing my services consistently so I have a lead pipeline which can avoid dry months.
And about not knowing where I was headed, I realized I didn’t have goals which is extremely important for a freelancer.
You don’t have anyone to look over you so if you really want to grow, you need to have plans – monthly, 3 months and 6 months.
17. What do you want to be in the future? How do you want history to look at you?
I’m right where I want to be, and I just focus on growing my business, and growing my knowledge.
I just want to be Komal in the future—but yes much more grounded, goal-focused, and successful, creating an impact and making a difference.
Follow Komal Ahuja who is freelance marketing writer for B2B SaaS brands, and agencies like Shopify, and Veed.io among others to stay updated with her amazing work on her website, LinkedIn, Quora, Twitter, Instagram.