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Interview with Prerona Mukherjee Freelance Content Writer and a General Virtual Assistant

“What I love about content is it has the power to change people’s lives for a second or for a day or forever. Great content creates space for people to pause and reflect, and that space is where transformation happens.”

I had a conversation with Prerona Mukherjee who is Freelance Content Writer and a General Virtual Assistant.

She shared her valuable experiences and her career journey to become Freelance Content Writer and a General Virtual Assistant.

If you are looking for a Content Writer or a General Virtual Assistant who can write well-researched articles, blogs, reviews, social media posts with strategies and copies that convert then contact Prerona Mukherjee who is Freelance Content Writer and a General Virtual Assistant

Below, you can see the full Q&A and learn more about a digital world.

1. An introduction about yourself.

Hey I am a 17-year-old Freelance Content Writer and a General Virtual Assistant.

I am also an avid reader who loves talking about business, marketing, investing, and more.

2. How did you become a Content Creator? Could you tell us about your career journey, starting with your education?

I am still in school and in class 12 studying in Delhi Public School Ruby Park, but that did not stop me from being a freelancer.

I enrolled in this amazing course(Freelance 101 Academy by Saheli Chatterjee) which kickstarted my freelancing career.

I never had high expectations, but the number of opportunities I got after taking the first step was insane.

3. Why did you choose the field of content writing? How did you get introduced to this field? What inspires you the most about your career choice?

I always loved writing and used to journal from a very young age, so I went for Content Writing.

Saheli Chatterjee inspires me every single day. She is a girl boss and an amazing mentor.

She introduced me to this world of freelancing. The number of opportunities is endless in this field.

4. What leads up to finding “the perfect” story for a brand?

I am still figuring out my “perfect” story brand. I feel like you need to understand what your audience wants and provide them with a solution.

Make it more about “THEM” and less about “YOU”. That’s how businesses work.

5. Why did you choose to freelance? When did you begin to freelance? Were you planning it, or how did it happen?

I had no idea Freelancing would change my life. I was bored during the 2020 lockdown and really wanted to do something productive which would help me build a strong personal brand and my career.

I found Freelancing & the gig economy very interesting and just went for it without giving it too much thought. Who knew I would be hitting income goals at the age of 17.

6. What are the most prominent techniques that you use to market yourself?

I try learning new skills, strategies and implement them. I package them all together and present them to my clients in such a way, they get really impressed. And guess what, it helps me increase my rates as well.

7. What has been the biggest challenge for you as a content creator, and how did you overcome it?

Being consistent is a TASK, but I am working on that. It’s hard to manage both my school assignments and my client projects, but time management & calendar blocking has made things much easier.

8. According to you, what are the top five skills that a content writer should possess?

  1. Communication skills is most You need to convey why they need your services.
  2. Using keywords while writing articles, blogs.
  3. Must have SEO skills (it helps you increase your rates as well)
  4. The ability to research thoroughly and not only depend on the first page of google.
  5. Marketing Skills are so important. If you can’t market your services, it’s of no use.

9. Who and/or what influences your work and why?

My parents are super supportive and kind. They made me believe I could achieve so much more.

Even though I am a student who is about to give her board exams, my parents happily allowed me to pursue this as my career.

10. Would you like to suggest any online courses for those who want to improve their writing skills?

Edx has some amazing free courses from top universities, but I think practice makes you write better.

11. Are there any hobbies or interests that helped you develop your writing skills?

Definitely, I feel like hobbies like reading helped me so much with the flow of writing, and the fact that I used to journal from a very young age made me better a better writer.

12. What are your favorite tools to use as a content writer, how are they helpful?

  1. Grammarly – This tool is every writer’s best friend, helps you correct your grammar.
  2. Title Generator – It helps you with some amazing titles and headings.
  3. Quora – I love researching and getting content ideas from Quora.
  4. Calendly – Basically, it helps you book calls with your clients.

13. Is there a content writer who you admire or think they are killing right now?

Each and every person from the Freelance 101 Academy is doing amazing. I love seeing them grow.

We all started from 0, and we all are killing it. I love the community.

14. How do you price your services as a freelancer? Any essential points that a new freelancer should know of?

I don’t charge per word, I charge per-project basis, and it also depends on the niche I am writing on.

Whenever you feel you are putting in efforts, but you are not getting paid for that, increase your prices.

Learn new skills and strategies, package them and increase your prices.
Make sure you don’t get exploited.

15. How do you deal with writer’s block? What are the steps that you take to overcome it?

I give myself some time. It happens a lot. I don’t feel like creating content sometimes, but I don’t force myself to be creative.

But I make sure I don’t procrastinate and take too long. It’s very normal. Take a break. It’s necessary.

16. What are the challenges that you face during freelancing? What were your worst mistakes?

I was so scared to talk with my clients, incredibly scared actually.

But I kept on going, and MONEY CALL$ by Shreya Pattar helped me a lot with discovery calls.

Now I can communicate much better. Always remember it takes time.

One mistake I made was I took too much time to think and not implement the strategies. Don’t think too much before starting.

17. What are the major advantages and disadvantages of freelancing, according to you?

I think being your own boss is a huge advantage, but you have to be accountable. You are the one running the business.

Managing everything from your clients to your finances is not easy. Freelancing is not simple, but it’s worth it.

18. What do you want to be in the future? How do you want history to look at you?

Freelancing is a business, and I treat it like a business. Starting young has given me so much space to keep improving every day and explore new opportunities.

I would love to have my own marketing agency with some amazing people/teammates down the line.

Follow Prerona Mukherjee Freelance Content Writer and a General Virtual Assistant to stay updated with her amazing work on her LinkedIn, Instagram, and Facebook.

Archit Jain
Archit Jain

Google and Semrush Certified Digital Marketer with lots of work experience and demonstrated history of working in the computer software industry. Specialties: Digital Marketing, SEM, Link Building, SEO, SMO, SMM, Web Analytics, SEO Tools, Blogging, Brand Promotion & Advertisement, Manual Testing, Market Places Optimisation/Management, Facebook, Linkedin and Twitter, Reputation Management, Creating Client Reports, Content Marketing, Analysis & Research, Project Management, Project co-ordination.

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