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How to Choose the Right Video Type for Your Business

It’s no secret that video content has now become a staple in every savvy marketers’ toolbox.

Not only does the engaging type of content grab audiences’ attention faster, but also gives their SEO strategies an extra boost.

While more marketers realized the power of video marketing for their business’ growth, there’s just one problem: deciding what type of video they should create.

There are tons of marketing video types out there that have the potential for marketers to achieve their marketing objectives.

Some types do a great job at attracting viewers’ attention right off the bat.

Others are convincing enough to help the viewers convert into leads and even sales.

In this post, I’ll help you choose the best-suite video type for your business by listing the essential factors you need to consider before starting to create one.

Popular Types of Video for Your Marketing Campaigns

Before I get into the nitty-gritty, it’s crucial to understand what type of video that’s mostly used by marketers for their digital marketing campaigns.

These videos below can be such a great option to start with (especially for small businesses) since they effectively engage the viewers in minutes.

  1. Explainer Videos
  2. Testimonial Videos
  3. How-To Videos

#1. Explainer Videos

Explainer videos are known for their straightforwardness and conciseness.

It helps marketers to break down even the complex topics into smaller chunks so that the viewers can retain the information much more effectively. 

More often than not, it relies on the animation to make the content even more enjoyable.

Read More:- Top 10 Most Popular Explainer Video Softwares for 2021

You can use this type of video at the beginning of the funnel stage to attract viewers’ attention from the get-go.

16 Awesome Software To Make Explainer Videos 2020

  1. PowToon
  2. Wideo
  3. Animaker
  4. GoAnimate (Now Vyond)
  5. Biteable
  6. Animiz
  7. Renderforest
  8. Toonly
  9. Explaindio
  10. Videomakerfx
  11. RawShorts
  12. VideoScribe
  13. MySimpleShow
  14. Moovly
  15. Easy Sketch Pro
  16. Explee (Last & Maybe The Least?)

#2. Testimonial Videos

Testimonial videos are one of the most powerful types of marketing videos when it comes to gaining viewers’ trust.

It shows your customers and lets them tell their great experience of using your product or service. This way, viewers can trust your brand in no time.

Therefore, this engaging type of video in the middle of the funnel stage helps your viewers convert into leads and hopefully increase your conversion rates.

#3. How-To Videos

Many marketers rely on how-to videos to retain their customer’s attention.

It gives the customers an insight into how to operate your products or services.

How-to videos are great to educate your viewers or potential customers as well as make them ensure why they need to purchase your products or services.

To see other popular types of marketing videos, take a look at this infographic:8 Types of Video Content Every Business Needs to Create [INFOGRAPHIC]

The Main Factors to Consider Before You Create Any Marketing Video

Explainers videos are indeed an attractive type of marketing video. But, when you see well-crafted how-to videos, you almost always can’t look away. 

That is what makes many marketers on the fence when they have to choose the right type for their digital marketing campaigns.

To help you overcome this situation, you should take some key factors below into account.

  1. Understand Your Marketing Goals
  2. Know Your Business Preferences
  3. Consider Your Budgets

1. Understand Your Marketing Goals

First and foremost, you need to understand marketing goals. What are you trying to accomplish with the marketing video you’re going to create?

If you want to attract viewers’ attention, attractive-looking video like explainer videos, behind the scenes videos, or product demos can be a great option.

marketing goal

On the other side, if your aim to educate your potential customers and convince them to purchase your brands you can rely on videos that bring more value, such as how-to or tutorial videos, company cultures, or webinars.

2. Know Your Business Preferences

You need to pick the type of video that aligns with your business needs and preferences.

If you like to get your message across in a simple yet powerful way, so the viewers don’t feel overwhelmed, go for short-length videos.

If you want to go casual and create a friendly tone for your viewers, you can always choose the type of video that involves any animations or offer a great medium to take a stab of humor.

3. Consider Your Budgets

Last but not least, you should consider your budgets too. Budgets can also be such a determining and useful factor in choosing the right type of marketing video for your business.

Some types of videos require fancy equipment so that they can bring the best value to your viewers.


Meanwhile, others are best created with a scrappy or standard production value.

Luckily, there’s always a type of video that fits your budget – whether it’s shoestring budgets or thousand-bucks budgets. 

Wrapping Up 

There’s no one-size-fits-all when it comes to video marketing strategy.

It means that creating only one video to fulfill your various marketing objectives can kill your reach and conversions.

Each video should have only one purpose, so it can bring you the best result.

So, don’t be afraid to create different types of video to achieve your distinct goals at every stage of the marketing funnel.

Archit Jain
Archit Jain

Google and Semrush Certified Digital Marketer with lots of work experience and demonstrated history of working in the computer software industry. Specialties: Digital Marketing, SEM, Link Building, SEO, SMO, SMM, Web Analytics, SEO Tools, Blogging, Brand Promotion & Advertisement, Manual Testing, Market Places Optimisation/Management, Facebook, Linkedin and Twitter, Reputation Management, Creating Client Reports, Content Marketing, Analysis & Research, Project Management, Project co-ordination.

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